Powerful Integrations
Powerful Integrations
Identity Resolution
ID resolution unifies disjointed data signals—such as email addresses, devices, and browsing behaviors into a single, cohesive, omni-channel view. Effective identity resolution closes the gap between disconnected data silos, allowing for improved frequency caps and reach metrics while ensuring compliance with global privacy standards.
Data Activation
Maximize the value of your first-party data to reach target audiences and develop new predictive models or micro-segments, and deepen your audience understanding. By enabling real-time insights, personalized customer experiences, allows for data-driven decisions to improve outcomes like sales, and retention efforts. It bridges raw data and tangible actions, turning stored information into strategic assets that drive specific results.
Monitor & Measurement
Our digital advertising dashboard provides clientele transparent reporting and tracking performance in real-time to connect ad spend to business outcomes, moving beyond simple impressions to ROI-focused metrics like Return on Ad Spend, Customer Lifetime Value, and cost per acquisition. Key metrics include impressions, click-through rates, frequency, video/audio completions as well as conversion rates aimed at optimizing campaigns for awareness, engagement, and sales lift.
Addressable Audiences
Target specific, identifiable groups of users or households with personalized ads based on, first-party data, behaviors, or demographics, rather than broad, contextual targeting. These audiences, which can include logged-in subscribers or CRM lists, enable precise, measurable targeting across digital platforms—independent of third-party cookies.Whether you have media properties online, in-app, Connected TV, we unify and power your activation, and make every ad impression addressable and accountable.
People-based Inventory
Audience monetization has become challenging in the face of third-party cookies and device ID restrictions. We offer identity authentication, creating proprietary first-party audiences at scale that you can then monetize. This method ensures privacy-compliant, full-funnel targeting, allowing advertisers to reach known consumers on TV, mobile, and web. It enhances ad frequency control, reduces waste, and provides better measurement.
Data Collection
Better Data. Better Returns. Current data collection has shifted from broad, cookie-based tracking to a privacy-first, identity-centric model. This first-party data is gathered from direct interactions, such as website behavior, mobile app usage, purchase history with CRM prominence.