The Sound of Success

The fastest way to win your race is to make your existing media work harder: Add audio.

When political campaigns layer audio onto CTV and social, performance climbs:

  1. +83% social performance

  2. +109% digital & social engagement

  3. +81% incremental CTV reach

As a media buyer, I frequently utilize iHeart's audio into the programmatic plan for measurable lift and more voters hearing your message where they are most persuadable.

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Brand Lift: A Key KPI in 2026

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Benefits of Buying Omnichannel